Chasin' Blooms

Chasin' Blooms is a mobile plants & decor business located in Venice Beach, California. Operating from a 1960s Volkswagen Bus, they vend plants and decor at various SoCal markets and pop-up events, infusing their groovy, hipster style into the plant-loving community. The task was to develop the brand identity for this unique mobile business. Thorough research of understanding the brand's target audience, competitors, voice, and core values helped shape the personality and spirit of Chasin' Blooms.